The future of learning is online, here is why

The price of college is increasing almost eight times faster than wages (Forbes, 2018) and over the past two decades, the cost of education increased at twice the level of inflation. Global education spend makes up over 10% of the world’s GDP (The Global Economy, 2016).

Cost of education is the cost incurred by the government and the household sector on education. We divide it into two parts, institutional and private cost. Institutional cost refers to the expenditure incurred by the institution or/and government for providing an education that is not directly recovered from students. We further divide it into recurring and non-recurring expenditure.  (Saruparia, 2013).

We now see this exponential rise in the cost of education as unsustainable. Can technology help reduce these costs?  

Education is reaching a tipping point as the gap widens between the skills delivered by the current system and those required by the digital economy, according to Goldman Sachs Research.

This makes education ripe for disruption. “We think we’re right at the cusp of seeing the integration of technology. To significantly disrupt the way that education is delivered and the cost at which education can be provided,” Katherine Tait of Goldman Sachs Research explains.

Tait also discusses the changing nature of today’s workforce and the evolution of lifelong learning. “We think as the rise in automation and technology in the workplace increases, it will also drive an increase in the need to re-skill and up-skill throughout one’s career, shifting that education spend from being so concentrated in the early years of someone’s life across the length of an individual’s career.”

With technology, education can now scale from the physical convening of students in one place to where students can now study from a time, place and pace of their choice.

Are you a company or institution and you want to train your staff? Training of staff is a prerequisite for every organisation for your staff to develop new skills and keep motivated to work.  This can be a challenging exercise considering staff schedules, locations and timelines.

We can solve these challenges to a large extent by blending online technologies into the training. Spanora Media has the experience and technologies to create for your institution an online training platform. Such platforms are robust and can allow users to learn anytime and anywhere. Such self-paced training is guaranteed to motivate staff to take part and understand and complete the training session. Contact Spanora Media for more information on how to set up online training at your institution


Digital Payment Market To Reach USD 10.07 Trillion By 2026 | Reports And Data

New York, July 25, 2019 (GLOBE NEWSWIRE) — Increasing demand for digital payment in large enterprises coupled with high investment in R&D of digital payments is fueling the market growth.

The Global Digital Payment Market is forecast to reach USD 10.07 Trillion by 2026, according to a new report by Reports and Data. The Digital Payment market is rising rapidly in the global market owing to the proliferation of global digitalization coupled with a cashless economy, and high, increasing rate of internet availability with active users. Digital Payment market includes all the method of payments done digitally to refrain from regular paper-cash payments.

In the year 2018, Point-of-Sale (POS) Devices segment has witnessed the highest market demand. POS devices are used by numerous end-users such as retail markets, hotels, bar, and restaurants, among others where the transactions are done via debit, credit, and ATM or mobile NFC technology. Apart from offline digitalization, the massive adoption rate of online payments segments like mobile banking and cryptocurrencies will stimulate the digital payment market growth at a significant pace in the forthcoming years.

Asia Pacific market is forecasted to generate a revenue of USD 3.62 Trillion in the year 2026, owing to its extensive market penetration towards digital payment coupled with cashless economy and superior economic development in the developing countries.     

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Further key findings from the report suggest

  • Amongst end users, banking & financial sectors segment is likely to continue being the dominator of the market with almost 22.0% of market possession and would grow with a CAGR of 15.1% by 2026. Banking & financial sectors are the core participator of this market. Apart from their operational exercise with digital payment, most of the other end users while using any digital transactions are backed by the banking & financial segment, thus gaining them the highest market share amongst the other segment of digital payment market.
  • Point-of-Sale (POS) Devices segment held the largest market share of 56.4% in 2018. POS devices are further segmented into Contactless Near Field Communication (NFC) Transactions in which the NFC enabled cards and devices are placed closer to complete the transaction without inserting the card into the vending machine while in the other way the debit or credit cards are inserted for the purchase. Apple Pay and Samsung Pay are two examples of NFC transactions. VISA cards now mostly come with NFC inbuilt.
  • Mobile Banking is the process of a direct transaction from the bank account to the merchant gateway via a third party application. This segment needs the highest level of encryptions as there is no intermediate process involved in between the two gateways. The difference between net banking and mobile banking is that net banking can be done only on the respective bank website and on the other hand mobile banking doesn’t need the bank account website for the transaction. The CAGR is 25.2% by 2026 for this segment.
  • APAC is predicted to grow with an overall CAGR of 19.1% throughout the forecast period, generating a revenue of USD 3.62 Trillion by 2026 in the digital payments market. The proliferation of digitalization amongst the consumer and transfusion of awareness by the government to use digital payment in the developing countries are fueling its market.
  • North America would contribute to the highest market presence of 33.6% with a CAGR of 12.8% by 2026 due to its economic predominance and the ease of going cashless of digital payment.
  • Key participants include Apple Pay, PayPal, Google Pay, PayU, VISA, Paytm, Mastercard, Barclaycard, American Express, Bitcoin.

To identify the key trends in the industry, click on the link below:

Segments covered in the report:

For the purpose of this report, Reports and Data have segmented the global digital payment market on the basis of payment method, backend operation, organization size, end users, and region:                      

Payment Method Outlook (Revenue, USD Billion; 2016-2026)

  • POS Devices
  • Net Banking
  • Digital eWallets
  • Mobile Banking
  • Cryptocurrencies

Backend Operation Type Outlook (Revenue, USD Billion; 2016-2026)

  • Encryption & Security Management
  • Transaction Risk Management
  • Application Program Interface
  • Payment Gateway
  • Blockchain & Data Mining

Organization Size Outlook (Revenue, USD Billion; 2016-2026)

  • SMEs
  • Large Enterprises

End Users Type Outlook (Revenue, USD Billion; 2016-2026)

  • Banking & Financial Sectors
  • Hotels & Restaurants
  • eCommerce
  • Retail
  • Corporate Sectors
  • Public Sectors
  • Healthcare
  • Transportation & Telecommunication
  • Others

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Regional Outlook (Revenue, USD Billion; 2016-2026)

  • North America
    • U.S.
  • Europe
    • France
    • UK
  • Asia Pacific
    • China
    • India
    • Japan
  • Latin America
    • Brazil
  • Middle East and Africa

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Digital marketing

Achieve your Twitter marketing objective with these 5 simple tips

Think digital marketing and what comes to mind? Social media, right? Truthfully, digital marketing is broad. Social media is just a small piece of the puzzle.

“Digital advertising is hard,” Twitter content marketing coordinator Michelle Lee said in a blog post, Introducing the Twitter Agency Playbook “With new targeting tools, lightning-fast trends and constantly changing best practices, it can be overwhelming and challenging to stay on top of the game—especially when you’re managing campaigns for multiple clients.”

In this article, we bring to you 5 simple tips to stay ahead with twitter. How to set up a twitter marketing strategy that works. 

1. To pay or not to pay.

It is okay to start your tweeter journey on a zero budget. There are many successful advertisers who appear to have a purely organic success. However, Twitter is no different from other platforms where you have to “pay to play”. The brands who seem to be the most organically successful on Twitter actually have huge Twitter Ads budgets and are creating a healthy, balanced mix of organic and paid content. However, many clients will have a budget for digital marketing.  These will pay for twitter promotions.

2. Tweet timely

Twitter moves very fast. People come to twitter to see what’s new and discuss their interests. Therefore, timely campaigns and posts on current trends or events are a better fit for Twitter. It does not have to be a long creative masterpiece that will take a long time to create. A good practice is to create and prepare your material prior to the event.

3. Managing expectations

Your clients will come to you with expectations. They will have done research and will have benchmarked with the competition.

According to the Twitter Agency Playbook, “Twitter is interest-based. People follow their friends and family, sure. But more often, they follow people who they find interesting. People don’t “like” a Tweet because it is from their aunt or they used to work with the sender. They engage with a Tweet because they are genuinely interested in its topic”

This crucial difference will get Twitter stacking out differently from other platforms. Brands should expect more brand love on twitter. People on Twitter seem to pay more attention than they do on other social media platforms.  

It is more about reaching the right people than reaching the most people.

Previously we said that tweeter moves fast. We cannot say the same for Twitter Ads. It takes time for a business to grow and develop an effective advertising strategy. But because Twitter itself moves so quickly, many advertisers are confused or disappointed by the need to optimize and experiment over time.

4. Create engaging tweets. 

Most common tweets are videos, images or plain text. Video is big today. Its impact is on the increase and it creates great engagements. Images are a simple way of generating attention for your tweet. 

You can also create mileage for your tweet through the use of hashtags and emojis. Adding a hashtag to your tweet links it to a broader conversation.

5. Select the right campaign types

Twitter ads is a game of numbers. Whether you are looking for followers, website clicks, app installs, or running an awareness campaign.

Your clients will have an idea on how they want their accounts to grow. You can prioritise one growth goal or you can take on all the objectives. Remember to run several campaign objectives to achieve those different goals. 

With the right target audience, the above 5 tips will set you up for great success with Twitter digital marketing.